According to Dave Pridmore, who leads OLG’s digital and strategy initiatives, the Grey Cup game in 2021 provided key insights that are shaping PROLINE+'s approach as they enter the new year.
Ontario sports betting apps With other platforms yet to go live, PROLINE+ remains the sole legal betting platform available for bettors in Ontario.
In an interview, Pridmore tolddeereplanet.com Pridmore emphasizes that for 2022, the strategy will prioritize expanding the sports selection for betting, enhancing in-game wagering—considering that 40% of 2021's bets with PROLINE+ were placed during games—and introducing player prop bets. The upcoming focus is on high-profile events like the Super Bowl and the Winter Olympics, which are just around the corner.
The December Grey Cup was a nail-biter, with the Winnipeg Blue Bombers narrowly clinching victory over the Hamilton Tiger Cats in a thrilling overtime match that ended 33-25. This event marked a historic peak for betting activity within OLG’s PROLINE brand, including both retail and digital platforms. Notably, 82% of the bets were single bets, while 18% were parlays, with pre-game wagers accounting for 68% and in-game wagers making up 32%.
Pridmore noted, 'This is why we need to emphasize player prop bets and in-game wagering. The metrics we have are impressive'... 'This bodes well for fan interaction in the league, and it allows us to zero in on this sport throughout the year. We witnessed a vigorous betting pattern particularly as Winnipeg made its comeback—this truly made the wagering experience exhilarating as the match progressed.'for the Grey Cup In early 2022, OLG is also gearing up for the launch of sports betting in retail outlets.
When can we expect the full rollout of online sports betting in Ontario?
There’s a lot of curiosity surrounding the timeline for the entry of competitive players into the market this year, especially since no specific launch date has been announced for new entrants. It is likely that...
Pridmore stated that his team is not overly concerned about the timeline for market entry of competitors.will be after the Super Bowl 'We aren't preoccupied with when different markets will begin operations. Our primary focus remains on delivering the best possible product to our clients. We’re very pleased with the advancements we've made with our digital PROLINE+ offerings,' he remarked. 'Looking at our total sports betting metrics (including retail), this year has been record-breaking for OLG, marked by the highest total wagers, revenues, and prizes ever distributed. The digital PROLINE platform has been an excellent way to attract new customers to OLG's online gaming services.'
'Around 25% of our clientele is now engaging through the PROLINE sector, which is quite impressive considering how much we rely on our lotteries to draw customers to olg.ca.'
Pridmore mentioned that there are significant initiatives planned for betting during the Super Bowl and Winter Olympics, with more details to follow soon.
'It's only been four months since we went live with PROLINE+, which is a brief period in the digital landscape, so we anticipate refining and enhancing our product over the coming year,' he added.
What is the outlook for sports betting in Ontario?
What is the potential scale of the sports betting market in Ontario?
'Answering that question is quite complex,' Pridmore admitted. 'With various market estimates in circulation, each shows a different range. The actual growth will largely hinge on how the online gaming sector evolves, contingent on the release of further insights and the players entering the marketplace.'
'While I won’t provide a concrete figure, I firmly believe in the robust growth trajectory we've witnessed in sports betting in the U.S. I anticipate that Ontario will experience notable expansion. However, linking it directly to a U.S. state can be tricky due to differing online models, licensing counts, and physical operations. It’s difficult to make direct comparisons, yet OLG certainly recognizes this as a significant opportunity for growth and customer acquisition.'
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