Kambi Group Secures Regulatory Approval as a Supplier for Sports Betting in Ontario

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As of Tuesday, 16 online gaming providers have obtained the necessary regulatory approval from the Alcohol and Gaming Commission of Ontario, paving the way for a comprehensive launch of the provincial sports betting market scheduled for April 4.

And additional approvals are expected to be granted before this kickoff date.Ontario sports betting .

Kambi Group Plc, based in Malta, has successfully obtained supplier regulatory approval from AGCO. The company made this announcement in a press release on Monday.

With this registration, Kambi is now authorized to supply its sportsbook technology and services to operators in Ontario. This includes innovative offerings such as their ice hockey betting product and the Bet Builder feature, as highlighted in their announcement.

Ontario Market Takes Shape

The Alcohol and Gaming Commission of Ontario's website lists the online gaming operators cleared to launch in the province no earlier than April 4. Some of these operators are clients of Kambi.
  • LottoGo
  • BetMGM
  • Coolbet
  • FanDuel
  • Fitzdares
  • Bet365
  • LeoVegas
  • WSOP
  • Ontario Lottery & Gaming Corp.
  • PointsBet
  • Rivalry
  • Royal Panda
  • BetRivers
  • theScore
  • Unibet
  • 888

What Kambi Offers

Kambi offers a comprehensive range of services to operators, from the front-end user interface to odds compiling, customer insights, and risk management, all supported by their bespoke software platform, according to the release. Kambi also has offices in Australia, the Philippines, Romania, Sweden, the UK, and the U.S., with a client roster that includes ATG, Churchill Downs Inc., Kindred Group, LeoVegas, Penn National Gaming, and Rush Street Interactive.

Kambi identified ice hockey as a potential game-changer for their services in Ontario. A top-notch hockey betting product will be essential for both attracting and retaining players in the long term.

Paul Burns, President and CEO of the Canadian Gaming Association, stated, 'Customers will have a myriad of choices post-April 4.' He emphasized that sports enthusiasts will have various options for placing bets on their favorite teams, highlighting that ultimately, product quality will be key, necessitating companies to distinguish themselves.told deereplanet.com last week This is where a company like Kambi plays a crucial role, especially in relation to betting on Canada's beloved national sport.

For many years, parlay wagering and offshore betting have been prevalent in the Canadian sports betting landscape. Following new regulations, operators will need to step up their game in Ontario's intensely competitive market with attractive pre-game and in-game offerings.

Kambi boasts over 150 pre-game markets available, such as Correct Score, Over/Under Goals, extensive options for goalscorers, and advanced Period Betting, along with the flexibility to create parlays for various outcomes within the same match.

More Options for Hockey Bettors

In addition, they offer over 70 in-game and instant markets, including the ‘Next Occurrence’ feature, which contributes to creating a high-performing sportsbook, according to a spokesperson for Kambi, thereby enhancing the overall betting experience.

As per Kambi's statistics from last summer (when they were operational in 14 states), 17% of NHL moneyline turnover within the Kambi U.S. network originated from bets on Canadian teams, particularly the Toronto Maple Leafs and Edmonton Oilers.NHL betting fan.

Combining passion with advanced technology will lead to increased market share as the betting landscape evolves.

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Fromdeereplanet.com

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Mark Keast
Mark Keast
iGaming Reporter

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