Ontario Lottery and Gaming Corporation (OLG) has announced a new partnership with the NBA.

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With the recent announcement of a partnership agreement with the NBA, the Ontario Lottery and Gaming Corporation has added to its impressive roster of collaborations with major professional sports leagues.

That's the fourth major agreement for OLG, which already has similar partnerships in place with the NHL, NFL, and MLB. As the private iGaming sector in Ontario continues to evolve and expand, OLG remains a key player in this growing market.Ontario sports betting The announcement is timely, coinciding with the NBA Draft on Thursday night. Now, for the first time, customers can place bets on the draft through PROLINE, which is recognized as an official partner of the NBA in Ontario, starting at 8 p.m.

The agreement between OLG and the NBA is for multiple years and aims to enhance the PROLINE experience on both digital and physical platforms. The partnership will allow OLG to use the NBA’s betting data, incorporate league logos and trademarks, and work with the NBA to create a variety of basketball-related content across its betting platforms.

"By continuing our alliance with a tremendous organization like the NBA, OLG is poised to generate new excitement and opportunities for basketball fans,\" stated Dave Pridmore, OLG's Chief Digital and Strategy Officer. \"We are excited to introduce betting on the NBA Draft and connect our valued sports bettors more closely with the game through unique content and gameplay options.\"

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There's been considerable debate about who will be the first pick in the upcoming NBA Draft. As per the latest updates, Jabari Smith is favored to go No. 1 at odds of -370, while Paolo Banchero stands at +240.

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As the Hamilton Tiger-Cats face off against the Winnipeg Blue Bombers this Friday, marking their first game since last fall’s Grey Cup victory by Winnipeg, it seems that a significant portion of bets—72%—has been placed on the underdog Ticats, according to FanDuel.
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Thanks to Nazem Kadri's incredible performance in overtime last night, the Colorado Avalanche have taken a commanding 3-1 lead in the Stanley Cup series, making them -1250 favorites to clinch the championship. Tampa Bay, on the other hand, stands as a +900 underdog. The fifth game of the series is scheduled for tomorrow night in Colorado, with early betting heavily favoring the Avalanche to finish the series (75% of bets and 90% of the total money), as well as betting on the Over 6 option (74% of bets and 70% of money).
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As the Hamilton Tiger-Cats face off against the Winnipeg Blue Bombers this Friday, marking their first game since last fall’s Grey Cup victory by Winnipeg, it seems that a significant portion of bets—72%—has been placed on the underdog Ticats, according to FanDuel.
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Mark Keast
Mark Keast
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