Ontario Lottery and Gaming Corporation Launches Retail Sports Betting Options

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On Tuesday, the Ontario Lottery and Gaming Corporation revealed that players can now make single-event bets on various sports through PROLINE at 10,000 retail sites throughout the province.

This announcement comes at a favorable moment, as the government revealed last Friday that a fully regulated iGaming market in Ontario is set to begin on April 4.

Following Tuesday's news, OLG stands as the exclusive provider of legal sports betting both in-store and online.Ontario sports betting .

"This presents a fantastic chance to give customers options on how they participate in sports betting,\" stated Dave Pridmore, the chief digital and strategy officer at OLG. \"We've had a retail presence for three decades. This is an excellent opportunity to enhance that experience by introducing single-event wagering, moving from fixed to variable odds. There will be numerous new sports available for betting, expanded markets, more pre-match bets, and even novelty bets.\"

"Players have the flexibility to create their bets using the online app, allowing them to choose their approach and location, then bring those bets to physical stores to be processed digitally.\"

"This initiative focuses on customer preferences and empowering our retail partners with innovative products to attract more customers to their stores.\"

In retail locations, customers will enjoy same-day payouts for winnings up to $1,000, the elimination of the traditional \"all-or-nothing\" model for parlay bets, an increase in the variety of sports and events available for betting, including unique bets such as those on award ceremonies.

TheScore Bet Storms Out of the Gate

In a bustling Yonge-Dundas Square in downtown Toronto, passersby canโ€™t miss a giant billboard announcing the forthcoming launch of an open, regulated sports betting market in Ontario on April 4.iGaming The prominent billboard belongs to theScore Bet, which will feature as one of the upcoming private operators.

theScore Bet Ontario Additionally, theScore Bet recently announced that it has achieved the RG Check iGaming Accreditation from the Responsible Gambling Council. This program was developed in collaboration with players, gambling operators, policymakers, and individuals adversely affected by gambling. It is regarded as a critical resource for operators aiming to implement responsible gaming practices.

theScore Bet. At home. Finally. ๐Ÿ‡จ๐Ÿ‡ฆ pic.twitter.com/i5glgsXIKN

โ€” theScore Bet (@theScoreBet) February 1, 2022

NorthStar & Kambi Team Up

NorthStar Gaming Inc. has formed a strategic alliance with a notable technology provider โ€” Kambi Group, recognized for its premium sports betting services and technological expertise.

On Tuesday, both parties announced a long-term collaboration where Kambi will supply NorthStar with its online sportsbook known for its outstanding performance. Kambi has collaborated with over 35 operators globally.

"The data-enhanced sportsbook and adaptable technology from Kambi, combined with our unique user experience strategy, will allow us to offer one of the most innovative and distinctive sportsbook experiences available in the market,\" noted Michael Moskowitz, CEO and founding partner of NorthStar Gaming, in his statement. \"With esteemed partners like Kambi, our leading Ontario online casino and local sportsbook brand will deliver a captivating and seamless experience to consumers.\"Online Casino Games in Ontario Bring Excitement and Variety BetMGM Player Achieves Unprecedented Jackpot Win

Fromdeereplanet.com

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Mark Keast
Mark Keast
iGaming Reporter

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