Pointsbet Ontario On Thursday, PointsBet enhanced its collaboration with Curling Canada by signing a partnership with the national champion teams of Kerri Einarson and Kevin Koe.
Scott Vanderwel, the CEO of PointsBet Canada, expressed in a press release that they have a distinct Canadian identity and wish to support athletes and teams that reflect their passion for sports and the Canadian flag.
An insider from PointsBet shared with deereplanet.com that this partnership allows them to directly collaborate with both teams, enhancing brand awareness and visibility. Throughout the curling season, they plan to develop joint content for social media, and as the season progresses, there will be chances for more targeted promotional efforts.
As the fiercely competitive landscape in Canada takes shape, especially in the online gaming sector, companies like PointsBet are eager to establish a competitive advantage as the regulated market begins expanding in 2022.Ontario sports betting The launch of new markets, such as sports betting, is anticipated to take place in early 2022.
Online casinos Ontario As mentioned by the insider, PointsBet Canada aims to create a distinctly Canadian brand identity. Curling is an integral part of Canada’s culture, played in all provinces and territories, within 1,000 clubs, attracting nearly 2 million participants annually (before the pandemic). Curling Canada events are broadcast for over 300 hours annually, with both the men’s and women’s national championships consistently achieving high viewer ratings.
Previously, PointsBet was announced as the official Sports Betting Partner of Curling Canada. Originally established in Australia, PointsBet has become a rapidly expanding online gambling operator in the U.S.
Deal With Curling Canada in Place
In October,PointsBet Canada announced Einarson, the two-time reigning national women's champion, stated in the release that PointsBet's enthusiasm for curling is tremendous and will help elevate the sport across Canada.
Kevin Koe, a two-time world champion and four-time Canadian champion, led the Canadian men’s team during the 2018 Winter Olympics in PyeongChang, South Korea.
Koe commented that the sport is transforming, and fans are engaging with them in innovative and exciting ways. He believes that the partnership with PointsBet will enhance the visibility and reach of curling.
The men’s championship, known as the Tim Hortons Brier, is scheduled from March 4-13 at the ENMAX Centre in Lethbridge, Alberta. The women’s championship, the Scotties Tournament of Hearts, will occur from January 28 to February 6 at Fort William Gardens in Thunder Bay, Ontario.
Vanderwel further noted that their strategy focuses on fostering strong partnerships with entities that Canadian sports enthusiasts are familiar with and trust. He views this as a crucial step in introducing their brand to the market and ensuring consumer confidence in a responsible, licensed, and regulated gaming environment.
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Fromdeereplanet.com
