Nic Sulsky, the chief commercial officer of PointsBet Canada, recently mentioned a partnership with Curling Canada, although the full importance of this announcement wasn't immediately clear.
When discussing the upcoming hockey season and the expected rise in interest for NHL betting in Ontario, Sulsky concluded his remarks with this intriguing insight:
"The more intriguing question might be whether sports like curling, which are not widely popular in the U.S., will influence how the betting landscape develops here in Canada,\" he expressed at that time.
On October 13, PointsBet Canada made a significant announcement, revealing that they have become the official partner of Curling Canada, marking an exciting new chapter for the Canadian branch of this global online gaming firm.
Curling Canada serves as the governing body for curling in the country, primarily responsible for overseeing and organizing major national championships such as the Tim Hortons Brier for men and the Scotties Tournament of Hearts for women.
As part of the agreement,PointsBet Ontario Moreover, PointsBet Canada will assume the role of title sponsor for a prestigious Curling Canada Season of Champions event, starting with the season of 2022-23.
Katherine Henderson, the CEO of Curling Canada, was particularly impressed by the genuine enthusiasm PointsBet displayed for nurturing the sport further.
RELATED: Sportsbooks Have Their Eyes on the Canadian Market — And There's a Good Reason for It
"They took the time to learn about us, our sport, and our goals,\" she shared with deereplanet.com. \"At Curling Canada, we aim to engage more participants, improve our players' skills, and grow our fanbase, which aligns beautifully with PointsBet's vision as our partner. They are collaborating with us to enhance the profile of curling and are committed to designing innovative ways for both curlers and fans to enjoy our events.
"We are aware that PointsBet has established partnerships with some top-tier organizations, including the NHL, NBA, WNBA, NFL, MLB, and the PGA TOUR. We value their position as a leader in the industry for creating engaging content and establishing robust practices to maintain the integrity of competitions.\" ', "While the financial specifics remain confidential, she emphasized that this is a long-term collaboration that is effective immediately. Henderson describes it as a \"solid marketing partnership.\" It will certainly be fascinating to observe how bettors can interact with Curling Canada's events.
'Ingrained in Our Nation’s Culture'
Scott Vanderwel, the CEO of PointsBet Canada, stated in a press release that it is crucial for PointsBet to collaborate with sports organizations that are 'deeply ingrained in the cultural fabric of our country.'
Curling enjoys immense popularity across all provinces and territories, with around 2 million participants engaging in the sport each year (prior to the pandemic) across 1,000 clubs. Annually, Curling Canada broadcasts over 300 hours of its events, and both the men's and women's national championships regularly attract impressive viewership ratings.
"Curling combines strategic thinking with athletic skill, producing phenomenal performances from our elite players,\" Henderson noted. \"The dynamics of the game constantly evolve, with decisions often being made in millimeters, leading to building excitement and momentum as tournaments progress. Fans have a deep emotional investment in their favorite teams.
"All these elements create a wonderfully enriching experience for fans who yearn for connection and opportunities to engage in the same analytical thinking as their favorite athletes. PointsBet can enhance this experience in imaginative and enjoyable ways.\"
As the landscape around curling betting unfolds, it will be intriguing to see how it develops. A spokesperson for PROLINE+, which currently holds the only licensed betting operation, mentioned that they will offer betting options for the outright winners of both The Brier and The Scotties Tournament of Hearts.
How Will Curling Betting Evolve?
The Evolution of Single-Event Sports Betting in Ontario: The Journey So FarOntario Sportsbook \"With the advent of single-event betting, this market is likely to attract a broad audience, as even those new to betting can simply choose the team they believe will prevail,\" commented Rhea Jankowski, OLG’s director of digital sports marketing and operations for PROLINE+. \"OLG will assess the enthusiasm and interest in each tournament offered on PROLINE+ to decide if and how we can expand the betting options for curling. Future improvements may include live in-game betting opportunities, which have gained popularity on our platform for other sports.\"
"We are committed to a long-term relationship with Curling Canada,\" he stated. \"Our focus is on innovating the real-time engagement experiences for curling enthusiasts. We plan to collaborate closely with the talented team at CCA.\"
An Online Casino Game in Ontario Brings Thrills and Excitement
A BetMGM player has made history by winning a record-breaking jackpot.
Fromdeereplanet.com
