The Canadian sports betting industry is actively recruiting talented individuals to enhance their operational capabilities.
PointsBet Canada PointsBet Canada has proudly appointed Brett Jackman as its new vice president of strategy.
There are only a handful of sportsbooks that have concentrated their efforts as intensely asOntario sports betting PointsBet has, making several important staffing and partnership developments in recent months.
Jackman expressed his enthusiasm in a press release stating, 'The establishment of a regulated online gaming market in Ontario presents one of the most thrilling business prospects in Canada that we've seen lately. I am eager to contribute to PointsBet Canada making the most of this remarkable opportunity and providing an exceptional and distinctive experience for sports fans across the country.'
Before joining PointsBet Canada, Jackman held a position as the senior director of corporate strategy at Rogers Communications, where he played a pivotal role in advising senior management and steering the long-term strategic direction of the company's multiple platforms.
Scott Vanderwel, CEO of PointsBet Canada, noted in a release, 'Brett’s insightful expertise and perspective will be critical in guiding PointsBet Canada’s focus as we advance in this emerging sports betting sector. We’ve demonstrated our ambitious goals so far, and I'm excited to have Brett on board to help us shape and propel our growth initiatives, building on the solid groundwork we've already established.'
On April 4, PointsBet Canadalaunched in Ontario’s In this newly regulated environment, PointsBet made a notable entrance, accepting its first wager just 50 seconds after Ontario’s sports betting market launched.
Fromdeereplanet.com
PointsBet Canada Has Been Active
Jackman’s appointment marks the latest in a series of strategic moves by PointsBet Canada, which has been engaged in forming partnerships over recent months. This year alone, they have:
- On April 11, PointsBet Canada andMaple Leaf Sports & Entertainment confirmed a significant multi-year agreement making them the official sports betting partner. MLSE oversees teams such as the Leafs, Raptors, Toronto FC of MLS, and the Toronto Argonauts in the CFL, along with their affiliated minor league teams. Their ownership extends to the Scotiabank Centre and OVO Athletic Centre, with further investments in facilities like BMO Field and the Coca-Cola Coliseum, home to the AHL's Marlies.
- On March 24, the Ottawa Redblacks made headlines by announcing a partnership withpartnership with PointsBet Canada the first of its kind between a CFL team and a sports betting operator. PointsBet has been designated as the official sportsbook for both the team and its home ground, TD Place.
- Right before the Winter Olympics in Beijing,PointsBet and Alpine Canada Alpin the American Curling Association (ACA) unveiled a new multi-year partnership with PointsBet, officially naming them as the organization’s sportsbook.
- Earlier in January, PointsBet entered into an exclusive multi-year collaboration withwith the Trailer Park Boys a beloved Canadian television program that portrays the entertaining lives of trailer park residents, featuring characters Bubbles, Ricky, and Julian.
- On Jan. 11, PointsBetjoined the NHL Alumni Association This partnership entails PointsBet being recognized as the exclusive sports betting ally in Canada for multiple years.
PointsBet Keeping It Canadian
PointsBet Canada's strategic approach emphasizes collaborations with authentically Canadian sports and organizations.
Nic Sulsky, the chief commercial officer at PointsBet Canada, stated in a release about the collaboration with the Redblacks: 'We are dedicated to creating a brand identity that honors the unique characteristics that instill Canadian pride. Nothing embodies Canadian culture like three downs, a 55-yard line, and the rouge. We are excited to bring more of that red and black spirit to RNation for many years ahead!'
Last October, PointsBet revealed a new partnership, aligning itself with entities involved in curling, hockey, and a CFL team—truly embodying Canadian sports culture.a deal with Curling Canada Experience online casino games in Ontario with options like Huff, Puff, and more!
