Due to the competitive nature ofOntario sports betting As competition in the region heats up, Ontario Lottery & Gaming Corp.'s PROLINE was only able to disclose a limited range of betting statistics from the Super Bowl event held on Sunday.
According to a representative, they are not disclosing specific financial details related to the bets placed.
In the province, PROLINE is uniquely positioned as the sole legal platform for sports betting. The Super Bowl matchup saw the L.A. Rams narrowly defeat the Cincinnati Bengals with a score of 23-20, featuring an exhilarating exchange of leads and a standout defensive performance from the Rams in the game's second half.
OLG has indicated a notable influx of new users registering for PROLINE+ due to the Super Bowl promotions. Additionally, there was a marked increase in both the number of bets placed and the average bet amounts, surpassing figures from earlier playoff rounds and the regular season.
As noted by Dave Pridmore, OLG's chief digital and strategy officer, in the run-up to the event,OLG had big plans in store offering an extensive selection of player proposition bets available on both their digital and physical platforms. It worked to OLG's advantage that the anticipated launch of a fully competitive regulated sports betting landscape in Ontario was postponed to after the Super Bowl.
Competitive Market on the Way
The industry launch date is set for April 4. The NFL remains the dominant force in the sports betting arena, with others trailing in its wake.
Additionally, PROLINE's recent announcement highlighted theirfirst official NFL sportsbook in Canada.
The introduction of live in-play betting markets on PROLINE+ proved to be extremely engaging, accounting for approximately 10% of all sales on Super Bowl Sunday, which significantly enhanced the enjoyment of an already thrilling game. The most favored betting types included the Moneyline, Point Spread, and Over/Under, followed by bets on which team or player would score the 2nd, 3rd, or 4th touchdown.
While no one matched Drake's incredible luck, which saw him take home over $540,000 from a bet including a wager on Odell Beckham Jr. scoring a touchdown (which he did before suffering an ACL injury), the day still produced interesting betting dynamics.Ontario betting app front.
Ontario Betting Facts & Figures
Here are some more intriguing statistics about the Super Bowl game from OLG:
- 54% of their bettors accurately predicted the Rams would emerge victorious.
- 52% of participants successfully wagered on the Bengals covering the +4.5 point spread.
- Only 40% of those betting chose the Under 48.5 points correctly.
- 20% of customers successfully guessed that Odell Beckham Jr. would score the first touchdown.
- 12% accurately identified Cooper Kupp as the MVP of the game.
- The 'Coin Toss' market became one of the most engaging, ranking among the top five in terms of sales, with 51% of bettors correctly forecasting the outcome as 'Heads'.
- Among other popular bets, the 'Gatorade Color' market drew attention, but only 18% of participants successfully predicted 'Blue', while 'Clear/Water' and 'None' were more favorable choices."); "Ontario's online casino gaming scene includes exciting offerings like Huff, Puff and beyond.
Fromdeereplanet.com
