On Wednesday, Rivalry revealed the launch of its mobile esports application, allowing users to engage with the betting platform directly from their smartphones.Ontario sports betting Headquartered in Toronto, Rivalry boasts a wide range of options for both esports and traditional sports betting, including various popular games.
During an investor call last week where the firm shared its financial outcomes for the first quarter of 2023, co-founder and CEO Steve Salz hinted that the mobile app is an essential part of the company’s strategy for market growth.NFL , soccer , NHL , andMLB .
Aiming to Reach the Expanding Audience of Ontario Sports Bettors
Salz emphasized, 'Our focus is on the millennial and Gen Z demographic, which represents 97% of our user base. This commitment to next-gen entertainment drives our company's vision. This digital-native audience consumes content rapidly and has distinctive preferences for entertainment. Our entire product, branding, and marketing strategies are designed around this core group. By concentrating on their needs, we have the opportunity to create an online betting platform that is specifically catered to them, sidestepping the competition that aims at a more extensive and saturated audience.'
Salz mentioned that introducing the mobile app enhances product accessibility and broadens the reach of esports betting to a greater audience while boosting engagement with existing users.
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The mobile app showcases popular esports games, such as Counter Strike: Global Offensive, League of Legends, and Dota 2, alongside leading mobile games like Call of Duty: Mobile, Free Fire, and Mobile Legends: Bang Bang.
Salz added, 'We are targeting a generation that has specific habits when it comes to consumption and betting. This is an audience that demands more from their entertainment and the brands they interact with, so we’ve tailored our betting experience accordingly. Our unique user interface continues to drive our growth, and we’re thrilled to provide this service directly to our customers' devices.'
The company reports a consistent growth rate of 15% month-over-month in esports betting across Ontario since the market was regulated in April 2022. Residents now have the option to bet on sports, as well as enjoy popular slots, table games, and more.
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