With the deadline of April 4 rapidly approaching, we've noticed a surge in industry activity and announcements. Here’s a summary of the latest updates from this week.Ontario sports betting One organization that has consistently backed and prepared for legalized sports betting in Canada is theScore, and it's expected that they would start promoting their launch ahead of the rollout of their mobile sportsbook and casino application.
Given our admiration for the show Entourage, it's delightful to see actor Rex Lee, known as 'Lloyd', taking part in this campaign alongside comedian Susie Essman and Gerry Dee from Toronto, who has previously appeared on theScore TV.theScore Bet Ontario The campaign showcases these three personalities in a series of comical ads.
Titled \"Get Into Bet Mode,\" the campaign features spots of various lengths: 30 seconds, 15 seconds, and six seconds, along with a range of digital, radio, social media, and outdoor advertisements, in addition to the main video content. Up to this point, 16 companies are registered, including Unibet, 888, OLG PROLINE+, BetMGM, Coolbet, LeoVegas, BetRivers, bet365, Fitzdares, Rivalry, Royal Panda, theScore Bet, World Series of Poker, LottoGo, and PointsBet Canada, with more expected to join by April 4.
There’s a great two-and-a half-minute video theScore Bet Initiates Pre-Registration Process
Earlier this week, theScore Bet announced the start of their pre-registration phase.FanDuel Ontario TheScore Bet secured its licensing approval from the Alcohol and Gaming Commission of Ontario back in early February.
"Many people in Ontario already recognize and appreciate theScore, and we can't wait to introduce them to theScore Bet as we kick off our pre-registration,\" stated CEO John Levy in a press release. \"We're fully prepared for the legal market's launch on April 4 and are excited to present our seamlessly integrated media and betting platform.\"
Rivalry Introduces Mobile Esports Betting Optionshad begun pre-registration ahead of the April 4 launch.
Among the regulated sports betting operators is Rivalry Corp., which made significant strides this week by incorporating mobile esports into its sportsbook offerings.
Currently, their game selection comprises Mobile Legends: Bang Bang, League of Legends Wild Rift, Call of Duty Mobile, PUBG Mobile, and Free Fire.
Rivalry aims to attract the Gen Z and younger Millennials demographic.
"The popularity of mobile gaming is surging globally, and we believe that mobile esports titles will become some of the most engaged with, watched, and bet upon in the near future,\" said Steven Salz, co-founder and CEO of Rivalry. \"Many individuals don't own desktop computers capable of running high-end games, nor do they have gaming consoles at home, but virtually everyone possesses a mobile phone. This makes the mobile gaming landscape incredibly rich and enticing. We foresee significant growth potential for this platform ahead.\"
Statistics reveal that there are over 2.2 billion active mobile gamers worldwide, with forecasts suggesting that half of the global population will partake in mobile gaming by 2025. The mobile game Free Fire recorded a remarkable high of 150 million active users daily last year.
New Online Casino Game in Ontario Featuring Huff, Puff, and Additional Features
BetMGM Player Achieves Unprecedented Jackpot
Maple Leafs Again Set Unfortunate Record in Game 7
Fromdeereplanet.com
